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> They're not interested in "doing something better"; they're interested in making the stock price go up faster. Nothing I show them is going to change that.

The thing you're intended to show them (or make sure someone else can show them) is that they lose business to someone else when they don't satisfy the customer, which doesn't make the stock price go up faster.

You can't make them want something else, you have to make doing the thing you want the best way for them to get the thing they want.



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